Privacy Policy

Last Updated: January 2026

This Privacy Policy ("Policy") explains how doughcardiff.co.uk ("we," "us," "our," or "Company") collects, uses, shares, and protects information about you when you visit our website and use our services. We are committed to transparency and compliance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or account registration.
• Technical Data: IP address, browser type, operating system, device identifiers, and pages visited.
• Cookies: Information stored on your device through cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: How you interact with our website, including clicks, time spent on pages, referral sources, and navigation patterns.

2. How We Use Information

We use the information we collect for the following purposes:

• Conducting analytics and understanding user behaviour to improve site functionality and user experience.
• Affiliate tracking and commission management with connected casino operators and affiliate networks.
• Personalizing content and recommendations based on your interests.
• Responding to your enquiries and providing customer support.
• Complying with legal and regulatory obligations.
• Detecting and preventing fraud or security breaches.

3. Cookie Policy

Our website uses cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for website functionality, security, and basic operations.
• Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Monitor referrals and commissions from casino partners.
• Marketing Cookies: Support retargeting and promotional activities.

You can manage your cookie preferences through your browser settings or our cookie consent banner. Opting out of non-essential cookies may limit certain site features. For detailed information, see our separate Cookie Policy.

4. Third-Party Links

Our website contains links to third-party casinos, crypto platforms, and affiliate partners. We are not responsible for the privacy practices, data collection, or content of external websites. When you click through to a partner's site, you are subject to their privacy policy and terms of service. We recommend reviewing their policies before providing any personal information or engaging in gambling activities.

5. Your Rights

Under UK GDPR and UK data protection law, you have the following rights:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your data (subject to legal obligations).
• Right to Restrict Processing: Limit how we use your information.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt-out of marketing communications and certain processing activities.
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

For US residents: If applicable, we comply with the California Consumer Privacy Act (CCPA) and similar state privacy laws, granting you rights to know, delete, and opt-out of the sale of personal information.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy or as required by law. Typically:

• Contact enquiries are retained for 3 years.
• Analytics data is retained for up to 2 years.
• Affiliate tracking data is retained for 90 days to 1 year.
• Legal or contractual obligations may require longer retention periods.

You may request deletion of your data at any time, subject to legal or operational requirements.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data privacy concern, please contact us:

Email: privacy@doughcardiff.co.uk
Website: doughcardiff.co.uk

We aim to respond to all data subject requests within 30 days. If we cannot fulfil your request, we will explain why.

This Privacy Policy is effective as of January 2026 and may be updated periodically. Continued use of our website constitutes acceptance of any changes. We encourage you to review this Policy regularly.